App Store Optimization

App Store Marketing Tips - the panel discussion during App Promotion Summit 2014 in London

#iOS8 App Icon Cheat Sheet by flarup

#iOS8 App Icon Cheat Sheet by flarup

The official guide for producing app previews (trailers) for the Apple App Store.

An excellent post by David Fumberger of Collect3 (makers of my all-time favorite SPOUT)

"A look behind the scenes at making videos for apps"

Ahead of the upcoming release of app reviews for iOS / Apple App Store and the possibility to use app trailer within Google Play and Amazon Appstore, this topic is important for every mobile developer. David did a great work to describe the stages and requirements to produce an awesome app video.

!!! Be aware, that Apple requires different specs for the app reviews to be published in the App Store! More information on how to produce an app preview can be found here: App Reviews

More stuff:

Is it ok to incentivize users for reviews & ratings? [Apple App Store]

Every developer is happy to receive a 5-star-rating and a review praising his app or game. In order to trigger the user to do so, some have developed tactics in order to accelerate the number and quality of ratings / reviews or rely on little tools for stimulating user behaviour in the appstore.

But be careful, Apple is really picky when it comes to asking your users for

A good advice might be to follow these guidelines, which are based on a recent conversation with a Senior Partnership Manager of Apple´s Developer Relations team:

  • "Give us a rating" is OK
  • "Give us a rating and you will receive extra points" is NOT OK
  • "Give us a 5 star rating" is OK
  • "Give us a 5-star rating and you will receive extra points" is NOT OK
  • User receives an incentive to post about the app on Facebook or other social network: OK
  • User is asked to rate or review an app with no incentives: OK
  • User receives an incentive for rating or writing a review on the App Store: 3.10 rejection

Apple w/ a new site for iOS developers: Common app rejections -> https://developer.apple.com/app-store/review/rejections/

Apple w/ a new site for iOS developers: Common app rejections -> https://developer.apple.com/app-store/review/rejections/

0 playsDownload

Paul Kemp (@pkmember) interviews Gary George about App Store SEO, web apps vs native apps, website design, keyword research and his client work.

App Store Optimization Interview

Picture: courtesy of trendblog.net

AdWords for Google Play

When Google will allow to bid for a slot on page 1 of the Google Play featured apps list?

Redesign Google Play app detail page. Via www.twitter.com/gastonirigoyen

Redesign Google Play app detail page. Via www.twitter.com/gastonirigoyen

App Previews / Trailer in iOS8: choose a still image from the video as a poster frame

App Previews / Trailer in iOS8: choose a still image from the video as a poster frame