When ASO goes nuts
App Store Optimization (ASO) is a basic tactic whenever launching a new app or running a major update. I can help users to find your app easier in the appstore, increases the visibility and ranking position during search queries in the stores as well as on the web (SERP) and can boost your organic install rate up to 20%.
It should be applied properly and i.e. includes the optimization of your app´s title / name. The following example is not the way to go: stuffing the title with keywords like a turkey on Thanksgiving, making it look untrustworty and awkward, risking a rejection by Apple in worst case.
Some more examples by the same developer can be found here. No wonder, the app never saw some significant performance in countries other than Gambia and Swaziland.
You can and should do better: choose keywords which describe your app´s value and functionality, include a few keywords fitting to your app´s character, nature or brand and do not forget READABILITY.
You´ve seen some crazy looking or extremely long app titles? Feel free to comment or send your findings to firstname.lastname@example.org
Ellie Powers (PM Google Play) just put together a neat little check list for all Android developers. She touches the issue of security while setting up your Google Play account, advises on how to configue the developer console UI language and of course highlights the importance updated of meta data. Good read!
Best in class and a great benchmark.
Free Vector “Apple App Store / Google Play” badges.
Very useful for optimizing the conversion from your app landingpage to your appstore page.
Via René Hesse.
How to Run A/B Split Tests for your app´s screenshots
Screenshots are key for converting traffic on your app´s appstore page into downloads. Atomico and Sparkpage are two great tools I use for testing variations of screenshot designs, before uploading them to Apple App Store, Google Play or any other appstore out there. Those tools send traffic to mobile web landing pages, which can be designed like your appstore page. Balance the traffic, compare the CTR and decide which screenshot works best for your app.
Good and bad example for copywriting in “What’s new” in Apple Appstore