App Store Optimization

One of the best Appstore update texts, I’ve read recently. By https://www.hailoapp.com

via www.grouchoduke.com | https://twitter.com/grouchoduke/status/514536350565924864www.grouchoduke.com | https://twitter.com/grouchoduke/status/514536350565924864

App Bundles do rank too.

The official guide for producing app previews (trailers) for the Apple App Store.

Is it ok to incentivize users for reviews & ratings? [Apple App Store]

Every developer is happy to receive a 5-star-rating and a review praising his app or game. In order to trigger the user to do so, some have developed tactics in order to accelerate the number and quality of ratings / reviews or rely on little tools for stimulating user behaviour in the appstore.

But be careful, Apple is really picky when it comes to asking your users for

A good advice might be to follow these guidelines, which are based on a recent conversation with a Senior Partnership Manager of Apple´s Developer Relations team:

  • "Give us a rating" is OK
  • "Give us a rating and you will receive extra points" is NOT OK
  • "Give us a 5 star rating" is OK
  • "Give us a 5-star rating and you will receive extra points" is NOT OK
  • User receives an incentive to post about the app on Facebook or other social network: OK
  • User is asked to rate or review an app with no incentives: OK
  • User receives an incentive for rating or writing a review on the App Store: 3.10 rejection

Apple w/ a new site for iOS developers: Common app rejections -> https://developer.apple.com/app-store/review/rejections/

Apple w/ a new site for iOS developers: Common app rejections -> https://developer.apple.com/app-store/review/rejections/

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Paul Kemp (@pkmember) interviews Gary George about App Store SEO, web apps vs native apps, website design, keyword research and his client work.

App Store Optimization Interview

Picture: courtesy of trendblog.net

Redesign Google Play app detail page. Via www.twitter.com/gastonirigoyen

Redesign Google Play app detail page. Via www.twitter.com/gastonirigoyen

App Previews / Trailer in iOS8: choose a still image from the video as a poster frame

App Previews / Trailer in iOS8: choose a still image from the video as a poster frame

Countries for soft-launching a mobile messaging app

Bolt by Instagram has chosen New Zealand, Singapore and South Africa to soft launch. Source: The Verge

Why soft-launching a mobile app?

  • check that your data analytics stack is set and working properly!
  • does your monetization and UA funnel work?
  • use extra time to fix bugs!
  • gather initial user feedback (reviews and ratings) for further improvement of your app!

Iterate, improve, promote - you know the drill…