Is it ok to incentivize users for reviews & ratings? [Apple App Store]
Every developer is happy to receive a 5-star-rating and a review praising his app or game. In order to trigger the user to do so, some have developed tactics in order to accelerate the number and quality of ratings / reviews or rely on little tools for stimulating user behaviour in the appstore.
But be careful, Apple is really picky when it comes to asking your users for ★★★★★
A good advice might be to follow these guidelines, which are based on a recent conversation with a Senior Partnership Manager of Apple´s Developer Relations team:
- "Give us a rating" is OK
- "Give us a rating and you will receive extra points" is NOT OK
- "Give us a 5 star rating" is OK
- "Give us a 5-star rating and you will receive extra points" is NOT OK
- User receives an incentive to post about the app on Facebook or other social network: OK
- User is asked to rate or review an app with no incentives: OK
- User receives an incentive for rating or writing a review on the App Store: 3.10 rejection
Paul Kemp (@pkmember) interviews Gary George about App Store SEO, web apps vs native apps, website design, keyword research and his client work.
Picture: courtesy of trendblog.net
Countries for soft-launching a mobile messaging app
Bolt by Instagram has chosen New Zealand, Singapore and South Africa to soft launch. Source: The Verge
Why soft-launching a mobile app?
- check that your data analytics stack is set and working properly!
- does your monetization and UA funnel work?
- use extra time to fix bugs!
- gather initial user feedback (reviews and ratings) for further improvement of your app!
Iterate, improve, promote - you know the drill…
On ASO tools: feature, no business. Part of bigger mobile analytics solution. Combined w/ in-app & attribution.
The new design for app detail pages within the upcoming update for the Google Play store. Picture on top is the current view, below is the pre-release design.
More pictures and infos on the new Google Play store: Android Police
An excellent post by Henri Liriani on the topic every mobile developer has issues with: reviews & ratings.
- Surface review interactions to the dialog, don’t make me leave the app.
- Don’t require a password to leave a review, I own the app already don’t I?
- Remove message text in review prompts. They’re the same in every app.
- Merge the title + review fields.
- Lose the useless “Later” button and limit prompts to once per version.
- If possible, prompt for a review after a reasonable amount of time (i.e. not the first day I have the app) and after a positive interaction.
- Remember ratings from previous versions, so subsequent review prompts are always constructive and don’t feel redundant.